![]() It deals in books, music, films, household products, furniture, digital products, gadgets, garments and what not. ![]() Amazon was first launched as an online bookstore but the business model was so appreciated that gradually it moved on to become the world’s largest e-commerce store with a huge variety of products. Let us analyze the BCG matrix of Amazon to understand the scenario better.Īmazon was founded in 1994 by Jeff Bezos based in Seattle. The BCG matrix has market growth rate at the y-axis and market share at the x-axis. ![]() The basic purpose of a BCG matrix is to determine which units require investment for further expansion and growth and which units are self sufficient or not worthy of investments. The Boston Consulting Group (BCG) growth-share matrix is a graphical planning tool for a company's products, services and stand alone business units to assess their standing and growth chances in the market.
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